2006 End-of-Year Tradeshow Recap
2006 has flown by but it has been another great year for Tradeshows at Europa Sports Products!
Europa’s Tradeshow Department is now working like a well-oiled machine. The year started out with a bang with another successful Arnold Show. The Booth never looked better and we had a great turn out from customers.
Next up was the Natural Products Expo West in Anaheim, California. We had a completely new booth designed for it and it’s twin (Expo East) in order to capture more leads in the natural Food Sector. For our first time trying our hand at a different look, it was quite successful. We received a lot of great feedback about the booth and plan on making changes in the upcoming year to keep it fresh and new.
This year also marked the second Europa Super Show in Texas. It was bigger and better than last year and Europa really made our mark in the Bodybuilding industry with this show. Next year plans to be even better as it moves to a larger venue at the Dallas Convention Center, located in the heart of downtown.
The Mr. Olympia in Las Vegas went off without a hitch. Our Retailer Recognition Pre-registration was a great success and we were able to get tickets to Pre-judging for many of our customers. We also held our first ever customer contest with the winner being flown out to the Mr. O for the weekend.
We rounded out the year with Natural Products Expo East in Baltimore. We again rolled out our new booth and we were able to generate some good new business for Europa.
Not only did we attend those large shows this year, we continued attending and sponsoring small regional bodybuilding shows all over the country. Our reps are now tying visits to their territories with these shows, so you can look forward to a greater chance to meet your rep in the coming year!
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Sports Products - November 20, 2009
