Ask Europaman - Is whey the ideal protein for building muscle mass?

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Dear Europaman,
I've always heard that whey, over all the other types of proteins, is the ideal protein for building muscle mass. Is this correct and why?
Tim H., Retail Store Owner

Tim,

Great question, with the different types of Whey (isolates, concentrates, hydrolysates), Egg, Soy, Casein, Buckwheat, etc...I'm sure there are many others wondering the same thing. 
Instead of getting into the scientific jargon of peptide bonds, the denaturizing of protein, nitrogen balance, or the intriguing role that the pepsin enzyme plays, I'll try to stick to the basic information that will help answer your question, and more importantly, give you quick selling tips to enable you to communicate to your customers. 

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