Tired of hearing about the recession?

Keeping It Positive

Jun 5, 2009

 

Tired of hearing about the recession? It's a hot point for many and has affected everyone since it began. At Europa we understand that some of you may be struggling right now and for others you might want to make sure you are doing everything possible to keep your business in economic shape.

What you may not be used to hearing or even talking about are some positive points regarding the recession.

Moving on Up
Consider this fact pulled directly from the Nielson Report; 2008 vitamin and supplement sales were still up 5.9% bringing last year's sales to 3.2 billion. According to the Council for Responsible Nutrition’s 2008 Consumer Survey on Dietary Supplements, the recession has yet to motivate consumers to change their supplement buying habits. 51% of supplement users said the economy will not change their supplement-purchasing habits. While this doesn’t eliminate the fact that we're in a recession, what it does mean is that people are continuing to BUY vitamins and supplements.

Back to Basics
Reports and numbers prove that people are cutting back. We're all saving and watching where we spend our money. Car sales and stock sales may be down, but this is the perfect time for people to reinvest in their health and wellness regimen. According to the CRN, 13% classified supplements as "an essential part of my wellness routine" and one "that I cannot do without."

Keeping it Positive
With that said, consider all the reasons your customers should be visiting your establishment. Remember to stay positive and upbeat. Your customers will feed off this energy. Don't ignore or be afraid to talk about the recession. Be sure to point out what matters now is getting back to basics, taking care of yourself plus you can provide the products they need to accomplish their goals. Nice opportunity to discuss product? Yes!

As a business owner, besides a positive attitude, keeping your cash flow positive definitely brings an easy smile to your face. First, don't keep a lot of overstock or inventory on hand. By doing this, you are freeing up your capital for other areas of your business. Order from Europa and you can have it tomorrow. Consider it your personal "never-out" program. Let our 6 warehouses do the work for you.

The best way to sum it all up is that every recession has one thing in common: it will pass.

For more information on how Europa can help, contact your Europa sales rep at 1.800.447.4795. Flextime also offers a wealth of information with tips and tricks on how to improve your business.

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